“There’s two sides to every Schwartz. He got the upside; I got the downside.” ~Dark Helmet, Spaceballs
There are a lot of upsides to self-publishing. The author has control over everything: writing, editing, cover design, and marketing. The self-publishing process is typically much faster than traditional publishers, and…there’s no rejection.
Or so it appears. While you’ll never have to face personal rejection from an editor or publisher, you will have to deal with the stigma of being a self-published author.
“You’re not a good enough writer for a ‘real’ publisher?”
Actually, I am, but that’s not the point. My point is, aside from struggling to maintain my self-confidence (see last week’s blog Self-publishing is easy…not), the second hardest part of self-publishing is getting people to take me seriously.
I’ll be the first to admit there are a lot of poorly written self-published books out there. I’ve read a few of them. They weren’t pretty. There are a lot of hidden gems too, but you have to find readers willing to take a chance.
I think the key to selling more books, for me at least, is getting people to read them. Reviews are helpful but they take a long time, and many book bloggers will not review self-published books. For more tips on getting reviews, see 10 Tips for Querying Book Bloggers. So I have to make my books available to readers in as many places as I can find. I have excerpts posted on Facebook, Worthy of Publishing, Amazon, and here on my blog. Barnes & Noble and Smashwords allow readers to download samples. I am also conducting a giveaway promotion on Twitter.
So if you’re feeling adventurous, read one of the excerpts above (the one on my blog is really hot). You just might discover a self-published gem.
Authors: how do you get your book to readers? Where do you post excerpts? Feel free to post a link. May the Schwartz be with you!